This is the first post of this Blog regarding all the aspect of Marketing and Beyond. What I believe Marketing is in reality, not only the strategies on the communication of a product or a service to a specific target, like lot believes.
Marketing is more than insert a product in a Market, is developing and looking after all different aspects that can make a product a winner product. This means listening what the users are saying, what they want, finding the best way to communicate the product, and the coming of new technologies and services are changing the marketing rules.
Internet and Web made a big change on the approach of marketing, but lot of rules of the Marketing 1.0 are still valid and has to be considered as fundamentals. “The Next Marketing” has the purpose to show how Internet can change things and how Marketing is evolving.
