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	<title>The Next Marketing</title>
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		<title>Haitian Emergency as Corporate Responsibility</title>
		<link>http://www.thenextmarketing.com/2010/01/18/haitian-emergency-as-corporate-responsability/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2010/01/18/haitian-emergency-as-corporate-responsability/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 22:31:15 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Corporate Responsability]]></category>
		<category><![CDATA[Personal Brand]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=115</guid>
		<description><![CDATA[In the last days the news has been bad, and there have been some bad news, the worse of that is the Tsunami that hit Haiti. That has been really a bad happening, but there is the need to say that lot of things are getting done, countries and private companies are sending their support [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Dark Side of Direct Marketing</title>
		<link>http://www.thenextmarketing.com/2009/12/22/the-dark-side-of-direct-marketing/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/12/22/the-dark-side-of-direct-marketing/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 23:43:25 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[black]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=112</guid>
		<description><![CDATA[Tonight I was writing a post for this blog about Spam (that I will release soon) when I have found this Direct Marketing campaign made by Unicef, that actually made me think a lot, and made me think from the first moment that It was really a bad idea of direct marketing, not for the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Shortening Services as Analytics</title>
		<link>http://www.thenextmarketing.com/2009/12/15/shortening-services-as-analytics/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/12/15/shortening-services-as-analytics/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 23:51:57 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[traking]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=102</guid>
		<description><![CDATA[In the last weeks I managed to reconsider some of the potential uses of shortening services, while I was at the university I created a shortening service called 21Url (now closed and offline) that had the idea to generate the creation of analytics for the urls that were shortened by the users.

A service that I [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How to Place an Advertising</title>
		<link>http://www.thenextmarketing.com/2009/12/07/how-to-place-an-advertising/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/12/07/how-to-place-an-advertising/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 08:33:02 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[suggestions]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=94</guid>
		<description><![CDATA[During this week I have spotted some good adverting campaign on the web, but one of them managed to attract me more than others, for the way it has been placed and also considering the way that the advertisers used the environment to give to the audience the better impression and transmit the core values [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Twitter Lists for Personal Branding and PR</title>
		<link>http://www.thenextmarketing.com/2009/11/30/twitter-lists-for-personal-branding-and-pr/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/11/30/twitter-lists-for-personal-branding-and-pr/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 22:29:26 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=90</guid>
		<description><![CDATA[In the last days I have been considering the various evolutions of Twitter and I had some time to monitor the changes that those brought not only to companies that need to update their clients, but also to people and how they tend to use those features to save time and also to use them [...]]]></description>
		<wfw:commentRss>http://www.thenextmarketing.com/2009/11/30/twitter-lists-for-personal-branding-and-pr/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Marketing and Branding with FreeWare, the MailChimp Case</title>
		<link>http://www.thenextmarketing.com/2009/11/24/marketing-and-branding-with-freeware-the-mailchimp-case/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/11/24/marketing-and-branding-with-freeware-the-mailchimp-case/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 15:08:11 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Merchandise]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=80</guid>
		<description><![CDATA[The following one is a good example about how a company managed to attract a great number of potential customers by giving their trial product for free and with the application of great values and graphic inside their brand.

Mail Chimp is a company that provides an eMail marketing solution for business of various sizes, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Product Reliability as Marketing Value</title>
		<link>http://www.thenextmarketing.com/2009/11/15/product-reliability-as-marketing-value/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/11/15/product-reliability-as-marketing-value/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 16:11:22 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Product]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=65</guid>
		<description><![CDATA[The title for sure is going to express a lot of points that I want to say in this post, and for most of them this concept can be seen as obvious, but in my experience Marketing is not only about target and advertising&#8230; marketing is about all the mechanisms that a company has to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Hidden Value of a Service</title>
		<link>http://www.thenextmarketing.com/2009/11/06/the-hidden-value-of-a-service/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/11/06/the-hidden-value-of-a-service/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 09:14:12 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=56</guid>
		<description><![CDATA[In the todays world there are different products and services that compete between each other, in a way to win the top position inside the mind of the selected target. Most of the times those products have no differences between each other, except for particulars like price campaigns, packaging and other.

What really differentiate one product [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Case Study: Flight Control iPhone App</title>
		<link>http://www.thenextmarketing.com/2009/10/29/case-study-flight-control-iphone-app/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/10/29/case-study-flight-control-iphone-app/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 13:23:23 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Social Network]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=30</guid>
		<description><![CDATA[There is no doubt that Mobile Marketing is growing and that the new technologies are giving to business some new possibilities, giving the possibility to every user to share ideas and opinions with others via a deeply linked internet environment.
In those days I had the possibility to play after some time this iPhone App called [...]]]></description>
		<wfw:commentRss>http://www.thenextmarketing.com/2009/10/29/case-study-flight-control-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>When Spirit become Advertising</title>
		<link>http://www.thenextmarketing.com/2009/10/26/when-spirit-become-advertising/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.thenextmarketing.com/2009/10/26/when-spirit-become-advertising/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 10:22:01 +0000</pubDate>
		<dc:creator>Edoardo Piccolotto</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Web Video]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.thenextmarketing.com/?p=11</guid>
		<description><![CDATA[Last May came out on the internet a video that for a couple of days gone viral between internet entrepreneurs, StartUp owners and people involved on business on Internet. This video has been created for commercial purposes from a VoIP company based in USA, but owns some great point that i would discuss further below [...]]]></description>
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		<slash:comments>0</slash:comments>
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